You’re delivery useful content, usually complimentary to what they already downloaded and by doing so, you’re creating a relationship.
Now, setting up a welcome sequence can sound daunting and complicated, especially if technology isn’t really your jam, but before you start to work on your email sequences, there are five things I want you to keep in mind:
1) Know your goal
Do you want to sell something? If yes, what? Your tripwire? Your services? Your coaching? Define it!
When you’re giving away your freebie in exchange for an email address, your goal is growing your list to create a
What is the next step? Do you want to position yourself as the expert? Get the reader on the phone? Sell an evergreen course?
Be crystal clear on the final goal of your email sequence, because it’s going to help you create the right series of email and content.
2) Map out the steps:
What is the subscriber’s journey (meaning what’s her pain point and how can she solve her problem, for example)?
How many emails do you want to send?
What will be the content of every email?
What are you going to share?
Going into to nitty-gritty of all the steps, always keeping your final goal in mind, will help you to craft the right emails to send your subscriber.
Make sure to include an About Me email, Educational email (where you share extra valuable content), Q&A or F.A.Q., Testimonials/case study email and a sales email. These five are the starting point of every funnel!
3) Choose the best tool you can afford
And know its features: don’t go for
MailerLite is free, too, yet they’re very different (click here if you want to know why I hate Mailchimp so much).
Once you’ve chosen your tool, play around with it and test everything before activating any automation.
If this is the first time using that tool, go and check the help section, it can save you a lot of time!
4) Use tags
nce you’ve got people on your list, you may want to know a bit more about them:
- what they are interested in,
- where they live,
- what links they click on,etc..
the possibilities are endless, but we don’t need to go too big.
To give you an example, you may offer two, three or more freebies, so it can make sense for you to know what your subscriber downloaded because it gives you specific information about his/her interest.
Or you could add a tag to all the people who click on your calendar to book a call: some of them may book it, some others no: you can send an email to all the subscribers who clicked on the calendar link, but didn’t convert (book the call) and offer them the call again.
5) Segment
When we get the hang of tags, let’s start to use them for real by segmenting our list.
We already said we want to know the behaviour of our readers, if they click something, what they download, or maybe if they don’t open the email number 1 of your sequence, where you’re actually delivering your freebie!
So segmenting comes helpful here: you can create a segment with all the people who didn’t open your email 1 and send them a second one to remind to check out your freebie.
So, to summarise, an automated email sequence can go a long way and help you build a community of people that know you, trust you, and ultimately buy from you.
But a community is valuable resource when you want to create a new offer and you need to do some market research, too
Now, there would be so much more to say, but I’m a talker, rather than a writer 🙂 and this is the reason why I decided to host a live workshop
“How to Avoid ending up in the spam folder”
on February 19th.
It’s free, straight to point and practical.
And it’s just perfect if you want to connect directly with your email subscribers, create an intimate community and be heard.
Come and join me!